Bila Automation
Case study 01 · Replai

Customers leave in the gap between the question and the answer.

Replai is a customer-conversation platform we designed and built end to end. It is the clearest example of what we do for clients: take a slow, expensive part of a business and turn it into software that runs without anybody watching it.

01The problem

Messages arrive faster than people can answer them.

Enquiries pile up across WhatsApp, the website and email, and somebody has to stop what they are doing to reply. Most of those replies are the same handful of answers, written out again. The rest arrive after hours, when there is nobody there at all, and by morning the customer has asked somebody else.

02What we built

An agent that handles the conversation end to end.

Replai answers like someone who works at the business, because it is grounded in the business's own material. It absorbs the volume on its own and steps aside the moment a person should take over.

  • An AI agent answering instantly on WhatsApp and through a website widget
  • Trained on the business's own material, so it answers like someone who works there
  • One shared inbox where the whole team sees every conversation
  • Bookings, orders and follow-ups handled inside the chat itself
  • Broadcasts, for when there is something the customer base needs to hear
  • A clean handoff to a person the moment one is genuinely needed
Replai analytics dashboard showing conversations handled by AI versus human, message volume, first response time, CSAT and leads over a 30-day period — built by Bila Automation
Thirty days of conversations, split between the agent and the team
03Inside the platform

The screens the team works from.

The agent dashboard, live customer conversations, and the setup tools that let a business change how its agent behaves without calling anyone.

Replai AI agent dashboard showing live agent status, first-response metrics, and real-time conversation activity — built by Bila Automation
Agent dashboard
Replai handling live WhatsApp conversations — routing messages, answering queries, and escalating when needed — built by Bila Automation
Live conversations
Replai chatbot widget configuration with agent identity, greeting setup, and live preview — built by Bila Automation
Widget builder
Replai agent system prompt and personality configuration panel — built by Bila Automation
Agent configuration
04What changed

A real answer in seconds, at any hour.

The repetitive questions stop reaching a person at all. The team works from one screen instead of three, and the conversations that do reach them are the ones that needed a human in the first place. Nothing waits until morning.

Replai is one system we built for ourselves.

The same method is how we build for clients. Tell us what is slowing your business down and we will come back with a plan and what it would take.