A fashion store that looks like a magazine and runs like a business.
House of Noluhle is a women's fashion e-commerce platform we designed and built end to end — an editorial storefront on the front, and a complete admin back office behind it so the team runs the shop without calling a developer.
A brand that looks generic sells like it too.
Off-the-shelf store platforms make every fashion brand look the same, and the moment you want your own layout, your own drop mechanics, or your own way of running promotions, you're fighting the tool. Meanwhile the actual work — catalogue, orders, returns, discounts — ends up in spreadsheets and DMs.
Built around the photography.
The layout gives the campaign imagery room to breathe — editorial spacing, real typography, and a path to the product that never gets in the way.
Everything a shopper touches, start to delivered.
Browsing, wishlisting, reviewing, checking out, tracking the parcel and sending something back — the whole journey is built, not bolted on. Payments run through Paystack, and delivery addresses are captured properly the first time.
Discuss Your ProjectOn the storefront
- An editorial storefront built around the photography, not a template fighting it
- Full catalogue with categories, colour and size variants, and live stock
- Search that suggests products as you type
- Wishlists and reviews, for signed-in shoppers and guests alike
- A cart that survives sign-in — nothing lost between guest and account
- Checkout through Paystack, with address autocomplete via Google Places
- Accounts with saved addresses, order history and tracking, and returns
- Back-in-stock alerts and a newsletter signup that actually collects
An admin the team runs themselves.
The half of an online store nobody shows you. Adding a product, running a sale, refunding an order, approving a review — all of it is a screen someone non-technical can use, on the day they need it.
View ServicesIn the back office
- Products and categories — create, edit, price, and manage variants
- Orders end to end, from payment through fulfilment to return
- Discounts and promotions, including timed campaigns
- Reviews moderation and returns handling
- Customers, with per-user order history
- Product imagery pulled straight from Google Drive
The brand owns its own shopfront.
New drops go live without a redesign. Promotions run on the brand's schedule, not a platform's. And the day-to-day — stock, orders, returns — happens in one place instead of across spreadsheets, inboxes, and messages.
Want a store built around your brand?
Tell us how you sell and how you want it to run — we'll come back with a clear plan and what it would take. No obligation.